Web Video in Email Marketing
Web Video is one of the most searched keywords in Google! That shows the importance of the use of videos in your marketing campaigns.A video on your website creates authority, trust and credibility! People perceives you as an expert on your niche!
Compelling reasons for using Video on your Marketing
According to the Online Publishers Association 80% of
Internet users remembered watching a video ad on a website they visited in the
past 30 days. Of that 80%, 46% took some action after viewing the ad such as
visiting the website and the actual bricks and mortar store. An incredible 12%
actually purchased the product featured in the video. Anyone who has ever sent
an email campaign knows that these percentages are phenomenal.
Not only that, unlike emails, your video can't be deleted and can be seen day and night online.
So your advertising can literally last for years.
You can even embed the video in your email campaigns.
In 2010, an Implix email marketing survey found
that including a video in an introductory email increased the click-through
rate by 96%. That’s nearly twice as many people clicking through to your
website because you included a video in
your marketing emails.
The Forrester Marketing
group surveyed businesses in 2010 and found that when a marketing or explainer video was included in an email, the
click-through rate increased by between 200% to 300%!
If you're not using video as a
prominent part of your marketing strategy
you should start right now. The facts should first startle and then excite you
because they offer giant opportunities for your business that your competition
may not be aware of.
An Australian real estate group
reports that real estate listings with
videos received 403% more inquiries than those without videos. That's right, the ads with videos generated quadruple the leads of those without videos.
Not only are videos wonderfully
compelling marketing tools that keep customers on your website, they can also
increase your visibility on Google far beyond that of your competition. Watch
my next video where I explain how to get 'your video billboard on the google
highwayTM!'
According to comScore,
the average user spends 16 minutes and 49 seconds watching
online video ads every month.
Video Marketing Los Angeles helps you to place "your YouTube video billboard on the Google freeway!" TM
100 Million Internet users watch online videos each day. Now a lot of those may be watching the latest viral video of cats dancing or 3 yr olds playing Beethoven on the piano, but a huge percentage are looking for solutions to a problem that you can probably solve by selling them your product or service!
According to Forbes magazine 75% of
executives surveyed watch work-related videos at least once a week.
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video.
In a separate survey 59% of senior executives said they
would rather watch a video than read text, and 65% of those who viewed a video
click through to visit the vendor website, 50% look for more information and
45% report that they contacted a vendor after seeing an online video ad. About
50% of those who viewed an online marketing video went on to make a purchase
for their business.
That’s how much more likely website visitors are to buy a product on an
online retail site after watching a video. In addition, visitors who view
videos stay on the site an average of 2 minutes longer than those who don’t
view videos, comScore says.
"Have any of you
passed a billboard by the freeway recently? That's most of you.
What did you notice? Only the billboard, right?
You didn't notice the road underneath, the buildings either side or even the blue sky above? You noticed the picture and perhaps the message, It got your attention!
It's likely you even went to see that movie or bought that mini iPad. Because every time you take that freeway the billboard is telling you to do something; 24/7. This billboard is seen by thousand of people every day!
It's the same on the Google search listings. What grabs your attention are the thumbnail pictures of videos. They are other peoples billboards! Advertising to thousand of people for free 24/7! Yes, they are other people's bill boards!
They can be your billboards!
If you want a billboard by the freeway (video on the first page of Google), come and see me after this seminar..."
What did you notice? Only the billboard, right?
You didn't notice the road underneath, the buildings either side or even the blue sky above? You noticed the picture and perhaps the message, It got your attention!
It's likely you even went to see that movie or bought that mini iPad. Because every time you take that freeway the billboard is telling you to do something; 24/7. This billboard is seen by thousand of people every day!
It's the same on the Google search listings. What grabs your attention are the thumbnail pictures of videos. They are other peoples billboards! Advertising to thousand of people for free 24/7! Yes, they are other people's bill boards!
They can be your billboards!
If you want a billboard by the freeway (video on the first page of Google), come and see me after this seminar..."
from a live seminar at the Santa Monica Public Library, May 2013
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